The Science

of want

Applied neuroscience solutions for

business impact. 



The mainstream methods of market research rely on participants verbally expressing their opinions. This presents a problem for advertisers, market researchers and marketers.

Feelings are difficult to remember and express

Recall is vague and language is open to interpretation.

Questionnaires are time consuming

The way you ask a question will influence the answer you get.

Most providers cannot find the story in the data

Lack of focus on developing a strategy geared to your business objectives.



  • 1. Strategically focused solutions. We find the story in the data because we’ve been there.
  • 2. Part of your team of consultants and experts. We believe in aligning with your business goals and sharing best practices.
  • 3. Tested and validated. High grade neuroscience and biometrics equipment, proven in universities and hospitals.


  • 90% of all decisions are made at a subconscious level. Transcending language or cultural barriers, neuroscience adds an accurate and predictive scientific perspective to business.
  • Our solutions apply across channels:
  • Online Media and Content
  • Mobile Ads, Apps and Gaming
  • Traditional Media and Entertainment
  • Store Shopability and Merchandizing
  • Product Packaging and Design
  • Automotive Design
  • Usability Testing
  • Competitive Intelligence


Find out how your customers’ brains respond to your product solely, or in relation to other products or situations. We’ll guide you to creating packages, displays or retail store experiences that guarantee the success of your brand.


Neuromarketing is used to evaluate the effectiveness of a great user experience with traditional, physical or digital media. The insights and recommendations drive real results. Just ask for our latest success stories!


Do your users experience suspense or surprise? What catches their attention? How do you build a habit and encourage continuous, long-term engagement? Let us guide you to designing human-friendly web pages, apps, games and more.


High grade technology and accurate data analysis methods allow us to find the story in the data.

True Impact utilizes functional Magnetic Resolution Imaging (fMRI), Electroencephalogram (EEG) and eye-tracking methods. For the highest level of customer insights, fMRI research provides rich analytics by measuring the blood-flow to areas of the brain that are responsible for decision making.

The benefits of EEG include real-time, immediate readings of brain electrical signals, portability and ease-of-use. Eye-tracking is a complementary method which helps correlate the emotional, attention or memory activity with the visual focus on the advertisement.

True Impact will help you identify the right technology to answer your marketing challenges, and ensure that the results are accurate interpretations of what your customer is saying and feeling.

Functional Magnetic Response Imaging (fMRI)

  • 80% accuracy in predicting behaviour.
  • Measures a wide variety of specific emotions.

Electroencephalogram (EEG)

  • Measures perceived product value and product quality.

  • Low Marketing risk, especially when combined with eye-tracking.

Eye Tracking

  • Area of visual attention or inattention.

  • Easily done remotely, as well as in person.


We look forward to hearing from you!

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