Monthly Archives: December 2012

Brain Activity Predicts Population Behaviour

2018-08-15T15:11:05-04:00

According to a recent study conducted by researchers at the University of Michigan, University of Oregon and University of California, it was found that measuring brain behaviour of just a few people in a pilot study could predict the activity of larger populations. 31 members of a quit-smoking campaign in the greater Los Angeles area [...]

Brain Activity Predicts Population Behaviour2018-08-15T15:11:05-04:00

(Neuro)marketing to Your Sense of Adventure and Reward

2018-08-15T15:11:05-04:00

Have you ever wondered why we buy into a cool new product? It’s difficult to pinpoint how we gravitate towards certain brands, however a group of scientists based in London, UK, were able to develop an interesting theory. In 2008, Dr. Bianca Wittman at the Wellcome Trust Center for Neuroimaging at the University of London [...]

(Neuro)marketing to Your Sense of Adventure and Reward2018-08-15T15:11:05-04:00

The Science of Want

True Impact provides insights into customer attention and emotion to Marketers and UX Researchers.

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