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Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour

2018-08-15T15:11:00-04:00

It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]

Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour2018-08-15T15:11:00-04:00

Ethics and Positive Impact

2018-08-15T15:11:02-04:00

In the next few days, I'll be attending Market Research in the Mobile World (MRMW) for the first time, in Minneapolis. On July 17th, I'll be speaking about the necessary standards and guidelines needed in the new era of big data, and on July 18th about a research study where we measured user reaction to [...]

Ethics and Positive Impact2018-08-15T15:11:02-04:00

Your Brain on Standby: The Default Mode Network

2018-08-15T15:11:03-04:00

While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]

Your Brain on Standby: The Default Mode Network2018-08-15T15:11:03-04:00

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)

2018-08-15T15:11:03-04:00

Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)2018-08-15T15:11:03-04:00

Determining the Right Message with Neuromarketing

2018-08-15T15:11:03-04:00

"The intelligent application of technology to extend human capability and understanding is hugely exciting and an intellectual orientation open to everyone." - Girl Geeks Toronto In our mission to educate consumer and business audience, we provided an introduction to Neuromarketing on February 11 in Toronto. The event was hosted by Girl Geeks Toronto, a network [...]

Determining the Right Message with Neuromarketing2018-08-15T15:11:03-04:00
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