Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
2014 was a big year here at True Impact! Check out our key conferences and speaking engagements. FFWD | AdWeed January 31, 2014 - Toronto, Canada EuroShop, World's no 1 Retail Trade Fair February 18, 2014 - Dusseldorf, Germany Insights Innovation Exchange Europe (IIeX) February 19, 2014 - Amsterdam, Netherlands Neuromarketing World Forum (NMWF) March [...]
Meet us at an upcoming event this fall, where we will presenting on the topic of Neuromarketing applied to mobile applications and more: 30 Under Thirty for 2013 | Marketing Magazine September 24, 2013. Four Seasons Hotel, Toronto. 2013 CMA Direct Marketing Conference September 25, 2013. The Allstream Centre, Toronto. Ad Monsters, OPS New York [...]
Diana Lucaci, Founder and CEO of True Impact Marketing, has been selected as a finalist for Marketing Mag's Top 30 under Thirty, for 2013. The awards ceremony will take place on September 24th, at the Four Seasons Hotel in Toronto. Have a look at all the winners below, and join True Impact for the [...]
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxRichmondHill, in Richmond Hill, Ontario, features a variety of speakers who will combine to spark deep discussion and connection in a small group. The [...]
