The November 2012 issue of Reader’s Digest focuses on the brain: “One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind.”

The leading story is “Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad”. Reader’s Digest writer, Richard Skinulis, interviewed True Impact Marketing to learn more about Neuromarketing and how it is applied in today’s Marketing and Advertising industry.

Topics covered include:

  • What is Neuromarketing?
  • Who currently conducts Neuromarketing research in Canada?
  • More information about True Impact Marketing, Canada’s leading Neuromarketing firm.
  • Technologies used, including fMRI and EEG.
  • Study examples, applied to B2C and CPG industries.
  • Other US-based Neuromarketing companies.
  • The ethics and implications of Neuromarketing.

Pick up your copy and turn to page 67 to read the full article. With Reader’s Digest approval, we will post a copy of the article shortly.

True Impact Marketing - Readers Digest - Canada