Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]
"The intelligent application of technology to extend human capability and understanding is hugely exciting and an intellectual orientation open to everyone." - Girl Geeks Toronto In our mission to educate consumer and business audience, we provided an introduction to Neuromarketing on February 11 in Toronto. The event was hosted by Girl Geeks Toronto, a network [...]
Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. EEG usually comes in the form of a cap or headset that have several sensors which are designed to fix to the surface of the head. Neurons communicate by passing electrical signals along connecting fibers, and this [...]
As a four part series called 'Inside Your Brain' on CBC’s The National, World at Six, and CBC.ca, True Impact Marketing was invited to share its use of brainwave technology to study how the consumer’s brain works during a shoe-shopping experience. Denam Drew is wearing an electroencephalogram (EEG) cap that contains electrodes which measure the [...]
