By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]
Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]
"The intelligent application of technology to extend human capability and understanding is hugely exciting and an intellectual orientation open to everyone." - Girl Geeks Toronto In our mission to educate consumer and business audience, we provided an introduction to Neuromarketing on February 11 in Toronto. The event was hosted by Girl Geeks Toronto, a network [...]
According to a recent study conducted by researchers at the University of Michigan, University of Oregon and University of California, it was found that measuring brain behaviour of just a few people in a pilot study could predict the activity of larger populations. 31 members of a quit-smoking campaign in the greater Los Angeles area [...]
In November 2012, Reader's Digest featured True Impact Marketing in the cover story. Read the full article below, and let us know what you think. Source: Reader's Digest Minding Your Business: Neuromarketing's Search for the Brain's Buy Button Think you're consciously choosing what you buy? Find out how companies are getting inside your brain to build [...]
