marketing

A Bias for Action – Neuromarketing Research with Canada Post

2018-08-15T15:10:59-04:00

Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]

A Bias for Action – Neuromarketing Research with Canada Post2018-08-15T15:10:59-04:00

True Impact at Digital Day 2012

2018-08-15T15:11:07-04:00

October 22, 2012 True Impact Marketing (TIM) participated in Digital Day 2012 at the Metro Toronto Convention Center in Toronto ON, presented by Marketing magazine and the Canadian Marketing Association. The conference explored how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. "Of particular note, some [...]

True Impact at Digital Day 20122018-08-15T15:11:07-04:00

The Science of Want

True Impact provides insights into customer attention and emotion to Marketers and UX Researchers.

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