neuroscience

A Bias for Action – Neuromarketing Research with Canada Post

2018-08-15T15:10:59-04:00

Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]

A Bias for Action – Neuromarketing Research with Canada Post2018-08-15T15:10:59-04:00

Your Brain on Standby: The Default Mode Network

2018-08-15T15:11:03-04:00

While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]

Your Brain on Standby: The Default Mode Network2018-08-15T15:11:03-04:00
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