Reader’s Digest

Minding Your Business: Neuromarketing’s Search for the Brain’s Buy Button

2018-08-15T15:11:06-04:00

In November 2012, Reader's Digest featured True Impact Marketing in the cover story. Read the full article below, and let us know what you think. Source: Reader's Digest Minding Your Business: Neuromarketing's Search for the Brain's Buy Button Think you're consciously choosing what you buy? Find out how companies are getting inside your brain to build [...]

Minding Your Business: Neuromarketing’s Search for the Brain’s Buy Button2018-08-15T15:11:06-04:00

Reader’s Digest Canada Features Neuromarketing

2018-08-15T15:11:06-04:00

The November 2012 issue of Reader's Digest focuses on the brain: "One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind." The leading story is "Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad". Reader's Digest [...]

Reader’s Digest Canada Features Neuromarketing2018-08-15T15:11:06-04:00

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