(Neuro)marketing to Your Sense of Adventure and Reward

2018-08-15T15:11:05-04:00

Have you ever wondered why we buy into a cool new product? It’s difficult to pinpoint how we gravitate towards certain brands, however a group of scientists based in London, UK, were able to develop an interesting theory. In 2008, Dr. Bianca Wittman at the Wellcome Trust Center for Neuroimaging at the University of London [...]