Why True Impact

20+ years of science, applied to real marketing decisions

We’ve spent more than two decades studying how people notice, process and respond to marketing creative.

That experience spans thousands of creatives, leading brands, and real-world marketing decisions across digital and physical channels.

Today, we’ve built that expertise into trueSCAN, combining neuroscience, AI and practical marketing experience to help teams understand what’s working, what needs to change, and why.

Experience Across Industries

We’ve tested and optimized thousands of creatives across industries, channels and audiences.

Food & Beverage

Travel & Tourism

Financial Services & Insurance

Retail & Services

Telecom & Technology

Government & Nonprofit

That breadth gives us a deeper understanding of how creative decisions change across industries, audiences and channels.

Built on 20+ years of understanding how people respond to creative

We combine proven neuroscience with real-world marketing experience to help teams make more confident creative decisions.

20+ years

Applying neuroscience to real marketing decisions

10,000+

Creatives tested and optimized

Trusted by

Leading brands, agencies and research teams

Success Stories

Canada Post Neuroscience Research Into the Power of Direct Mail

The neuroscience behind the response-driving power of direct mail. Key Points Visual attention to direct mail is more focused than to...

The Science Behind Mobile Design and Mobile E-Commerce Apps

Insights into m-commerce app design and path to purchase optimization. Key Points While users may say they like browsing more than...

Burger King Drives 40% Increase in Gross Profit on Coupons Through Direct Mail Optimization

Predictive Eye Tracking results concerning the obvious features to draw attention have a great impact on initial attention when it comes...

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